Kobe Lambeth is a 2021 graduate of UNC Charlotte, who earned his undergraduate degree in Communication Studies (mass media concentration), with a double minor in Journalism and American Studies. In February 2007, he initially developed a strong passion for motorsports. His childhood dream is to work in the motorsports industry for a long time. In June 2017, his journey began as a freelance journalist and social media specialist for RockinghamNow, covering high school sports and leading a Twitter project. He was a part of expanded coverage of high school football within his local community. Through the use of Twitter, his team had a goal of significantly increasing the number of followers on multiple accounts. At GRID Network, he's a Multimedia Producer for GRID Tonight and Life On The GRID. He's also a Freelance Editor at NASCAR Digital Media.